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HALLOWEEN NEXT WEEKEND: IT’S ALL ABOUT THE CANDY!

Posted on | October 23, 2010 | No Comments

When it comes to candy, Halloween smokes Easter, Valentine’s Day and Mother’s Day. According to the National Confectioners Association, more sweets are sold in the weeks leading up to the Halloween than any other time of year. In 2005, Americans polished off $2.1 billion in Halloween candy! The top five Halloween candies based on 2005 sales, according to the National Confectioners Association:

  1. Reese’s Peanut Butter Cups
  2. Snickers
  3. Hershey’s
  4. M&M’s
  5. Kit Kat

WHAT’S NEW THIS YEAR?

Candy makers are hoping new shapes and seasonal packaging will give the edge for these old standbys:

  • Kellogg’s Triple Spooky Berry Twistables
  • Spooky Shapes Tootsie Pops
  • Hubba Bubba Mummy Tape
  • Pumpkin Patch Orange Pop Rocks

PARENTS LOVE CANDY, TOO

According to eCandy.com, 90 percent of parents admit to sneaking goodies from their kids’ Halloween bags. Parents favorite treats to sneak are snack-size chocolate bars (70 percent), candy-coated chocolate pieces (40 percent), caramels (37 percent) and gum (26 percent). The least favorite? Licorice (18 percent).

GRANDPA LOVED CANDY, TOO

About 65 percent of American candy brands have been around for more than 50 years. The oldest Halloween treat is candy corn, which has been filling trick-or-treat bags since the 1880s. Here are a few other “golden oldies” still making kids smile:

  • Tootsie Rolls, 1896
  • Hershey Bars, 1900
  • Milky Way Bar, 1923
  • Reese’s Peanut Butter Cups, 1928
  • Snickers, 1930
  • Starburst Fruit Chews, 1960
  • Skittles, 1981
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