THINGS YOU DIDN’T KNOW ABOUT TIME

Daylight Saving Time begins this Sunday

  The average U.S. city commuter loses 38 hours a year to traffic delays.

  Wonder why you have to set your clock ahead in March? Daylight Saving Time began as a joke by Benjamin Franklin, who proposed waking people earlier on bright summer mornings so they might work more during the day and thus save candles. It was introduced in the U.K. in 1917 and then spread around the world.

  The Department of Energy estimates that electricity demand drops by 0.5 percent during Daylight Saving Time, saving the equivalent of nearly 3 million barrels of oil.

  By observing how quickly bank tellers made change, pedestrians walked, and postal clerks spoke, psychologists determined that the three fastest-paced U.S. cities are Boston, Buffalo, and New York. The three slowest? Shreveport, Sacramento, and L.A.

  One second used to be defined as one-86-thousand-four-hundreth the length of a day. However, Earth’s rotation isn’t perfectly reliable. Tidal friction from the sun and moon slows our planet and increases the length of a day by 3 milli­seconds per century.

  Weather also changes the day. During El Niño events, strong winds can slow Earth’s rotation by a fraction of a milli­second every 24 hours.

  In 1972 a network of atomic clocks in more than 50 countries was made the final authority on time, so accurate that it takes 31.7 million years to lose about one second. To keep this time in sync with Earth’s slowing rotation, a “leap second” must be added every few years, most recently this past New Year’s Eve.

  The world’s most accurate clock, at the National Institute of Standards and Technology in Colorado, measures vibrations of a single atom of mercury. In a billion years it will not lose one second.

  Until the 1800s, every village lived in its own little time zone, with clocks synchronized to the local solar noon. This caused havoc with the advent of trains and timetables. For a while watches were made that could tell both local time and “railway time.” On November 18, 1883, American railway companies forced the national adoption of standardized time zones.

  Einstein showed that gravity makes time run more slowly. Thus airplane passengers, flying where Earth’s pull is weaker, age a few extra nano­seconds each flight.

  There may be an end of time. Three Spanish scientists posit that the observed acceleration of the expanding cosmos is an illusion caused by the slowing of time. According to their math, time may eventually stop, at which point everything will come to a standstill.

Marketing Across The Generations

Each generation of the US population has unique wants and needs that marketers and retailers should address differently, according to The Nielsen Company.

Todd Hale, SVP, consumer and shopping insights, Nielsen, has compiled a list of tips on devising marketing strategies specific to each major generation of the US population. Hale defines the US population as currently consisting of four significant generational categories representing residents age 15 and older:

  • Greatest Generation: born prior to 1946 (65-plus).
  • Boomers: 1946-1964 (45-63).
  • Generation X: 1965-1976 (33-44).
  • Millennials: 1977-1994 (15-32).

Following is a summary of Hale’s advice on how to best market to each age group.

Greatest Generation: Freebies and senior discounts to appeal to their value orientation. This means special products addressing aging issues and special packs for smaller households. Stores should offer better signage, more forgiving package design, on-shelf or on-cart magnifying glasses. These savvy shoppers spend most of their online time using email and message boards, providing two ready avenues for delivering targeted offers and initiating value-add discussions about health issues and special wellness programs.

Boomers: Keep these big spenders happy with monthly or quarterly cash-back savings programs that reflect spending levels. Pursue the upsell into prescription medications, insurance, gifts for grandkids and kids, entertainment, travel, even discount wines by the case. Comprising more than one-third of the internet population, Boomers are big online shoppers, comfortable using email and messaging to stay in touch. Twitter is a huge untapped outlet for reaching Boomers, who increased utilization 469% during 2009. Reach one and you can reach their entire follower base with product info and special offers.

Generation X: Time is a precious commodity for these busy young families, so reduce deadline pressure by offering meal planning and deals, school supplies and little indulgences like lattes to make shopping less onerous. Child care activity centers or computer kiosks keep kids engaged while parents shop. In-store cooking or craft classes offer family fun and a reason to increase the trip count. More than 80% of X-ers are online checking out Facebook, MySpace and Twitter, shopping and price-checking online and texting or emailing friends. Deliver quick hit info and offers using new media for fast results.

Millennials: Consider upgrading piped-in music in stores to current hits to attract contemporary shoppers. Coffee stations with battery chargers and in-store WiFi let them kick back and review internet or mobile coupons and shopping lists. Convert their need for immediate gratification into impulse buy sales with enticing end caps and front-of-store bins. These visually-oriented shoppers will tweet and text about special deals real-time from the store aisles about what looks good today, where to meet up, and anything cool that catches their eye on site. If you’re lucky, you’ll hit a quirky Millennial sweet spot, and they’ll YouTube or Hulu a video of a helpful employee or unusual in-store promotion.

Everyone Loves Budget Meals and the Media
Consistently across the board and across the generations, people are turning to cookbooks, the internet and television for recipe ideas and less expensive in-home entertainment as budget-conserving options. Millennials are the most wired into the internet, while Generation X favors cooking programs and the Greatest Generation reads cookbooks.

On average, the typical American consumes more than 35 hours of media per week across the three screens of TV, internet and mobile. As smartphones redefine customer media interaction, they present enormous potential for generating buzz around products, delivering timely product info and coupon codes, and building community through brand advocacy.

Boomers Present Marketing Challenges, Opportunities
Marketers seeking to promote products and services to the “Baby Boom” generation would do well to remember that Boomers are still vital and evolving even as they approach retirement age,
according to Dr. Bob Deutsch of marketing firm Brain Sells.

Deutsch suggests that marketers recognize the three basic life structures of Boomers: identity, territoriality, and time. Boomers’ identity is essentially optimistic, meaning they have a vitality which makes them survivors, if not thrivers.

Furthermore, as Boomers age, home range will become more important, and getting settled in new spaces, such as a smaller, closer-to-town abode or a move to a warmer climate, will require adaptation to new interpersonal and larger social arrangements. And as people age their nostalgic yearnings grow, making them more receptive to advertisers’ and marketers’ use of what researchers call a “longing for positive memories of the past.”

Oscars 2010 Recap!

“The Hurt Locker” earned six Oscars at the 82nd annual Academy Awards Sunday night, taking home the biggest prize — best picture — as well as honors for its director, original screenplay, sound editing, sound mixing and film editing.

… “Locker” director Kathryn Bigelow made history by becoming the first woman to win the directing prize. Presenter Barbra Streisand opened the envelope with, “Well, the time has come!” as a loud standing ovation and lots of shrieks greeted Bigelow’s arrival on the stage.

… “There’s no other way to describe it — it’s the moment of a lifetime,” she said, accepting her directing prize. She dedicated her honor “to the women and men in the military who risk their lives on a daily basis… may they come home safe.”

… The acting awards were divided between old favorites and rising newcomers. Sandra Bullock won best actress for her performance as a forceful mother who brings a homeless teen into her well-off family in “The Blind Side.” Jeff Bridges won the best actor Oscar for his performance as an alcohol-soaked country singer in “Crazy Heart.”

… Bullock started her speech with jokes, paying tribute to her “lover, Meryl Streep” — a fellow nominee — and asking, “Did I really earn this or did I just wear you all down?”

… Bridges said, “Thank you Mom and Dad for turning me on to such a groovy profession. … They loved showbiz so much, and I feel like an extension of them. This is as much for them as it is for me.”

… Hosts Steve Martin and Alec Baldwin kept the ceremony moving until the big-award slowdown at the end. The two were lowered from the ceiling after an over-the-top opening number featuring a singing-and-dancing Neil Patrick Harris, and maintained a Bob Hope/Bing Crosby rhythm through much of the festivities, zinging one-liners at all and sundry.

… And in a moving tribute, several stars of John Hughes movies — including Molly Ringwald, Matthew Broderick, Jon Cryer, Judd Nelson, Ally Sheedy, Anthony Michael Hall and Macaulay Culkin — came out to talk about the director of “The Breakfast Club” and “Ferris Bueller’s Day Off,” who died in 2009. Hughes’ family, which was sitting in the audience, received an ovation.

… Farrah Fawcett died  at age 62 on June 25, 2009 but she wasn’t part of this year’s Oscar’s “In Memoriam” segment. Film critic Roger Ebert noticed the omission and called it a “major fail” on his Twitter account. Access Hollywood says  Bea Arthur was also missing from the segment.

… One one of the funniest Oscar moments came when Ben Stiller dressed up as a Na’vi to present the Oscar for Best Makeup. He came out speaking in Na’vi tongue and then said, “That means: ‘This seemed like a better idea in rehearsal.” Avatar director James Cameron looked like he enjoyed the joke.

The secret link? A Kanye West moment? Yes there was and the story can be accessed by clicking the funny picture of Ben Stiller above. Enjoy!

THE OSCAR WINNERS

  • Best Picture: The Hurt Locker
  • Director: Kathryn Bigelow (The Hurt Locker)
  • Best Actor: Jeff Bridges (Crazy Heart)
  • Best Actress: Sandra Bullock (The Blind Side)
  • Best Supporting Actor: Christoph Waltz (Inglourious Basterds)
  • Best Supporting Actress: Mo’Nique (Precious)
  • Adapted Screenplay: Geoffrey Fletcher (Precious)
  • Original Screenplay: Mark Boal (The Hurt Locker)
  • Animated Feature: Up

CELEBRITIES WHO OWN ISLANDS

Maryann, from the afternoon show, has mentioned in recent years how cool it would be to own an island. It’s actually not too hard if you have a little cash. These celebrities all own islands.

• Mel Gibson: Mago Island in Fiji. Gibson purchased the 8.4-square-mile island in 2005 for $15 million.

• Johnny Depp: Depp bought Little Hall’s Pond Cay in the Bahamas in 2004. The island is 45 acres in size, about a mile long and 1300 feet wide with six private beaches but little other development. The purchase price for this celebrity owned island was reported to be $3.5 million.

• Julia Roberts: She reportedly owns an island in the Bahamas.

• Robin Williams: Robin Williams owns an island in Pender Harbor, British Columbia, Canada.

• Gene Hackman: He owns an island in British Columbia, Canada.

• Steven Spielberg: The director reportedly owns a Portuguese island.

• Leonardo DiCaprio: DiCaprio owns an island off the coast of Belize.

• David Copperfield: Copperfield owns not one but several private islands called Musha Cay in the southern Bahamas.

• Faith Hill and Tim McGraw: They own an island in the Bahamas.

• Pamela Anderson: Tommy Lee bought a Dubai island for his ex-wife so they could spend time together with his sons. The island Lee bought is part of the man-made archipelago of 300 islands shaped like the world. Tommy Lee bought the island representing Greece in The World Project. Lee is of Greek heritage.

• Lenny Kravitz: This musician who has Bahamian roots on his mother’s side, frequently traveled to the Bahamas before deciding to buy an island.

• Eddie Murphy: He owns an island called Rooster Cay in the Bahamas.

WHERE CELEBS KEEP THEIR OSCAR TROPHIES

The Academy Awards are Sunday.

  Russell Crowe (Best Actor, 2001, ‘Gladiator’) reportedly keeps his in a chicken coop on his ranch in Australia where, he claims, it’s inspired his hens to lay larger eggs.

  Timothy Hutton (Best Supporting Actor, 1981, ‘Ordinary People’) recently told USA Today, “About five years ago, my sister and I were having a party at my house in upstate New York. She put it in the refrigerator. She thought that would be kind of funny to put the Oscar in the refrigerator when people would go grab a beer or something … It’s still there.”

  Jack Nicholson (Best Actor 1998, ‘As Good As It Gets,’ Best Actor, 1976, ‘One Flew Over The Cuckoo’s Nest,’ Best Supporting Actor, 1984, ‘Terms Of Endearment’) – The one-time Joker was rumored to use one of his three Oscars as a hat stand.

  Goldie Hawn (Best Supporting Actress, 1970, ‘Cactus Flower’) is very zen about it: Her Oscar lives in her “meditation room” because, as she told a syndicated columnist, “trophy rooms are the opposite of me.”

  Nicolas Cage (Best Actor, 1996, ‘Leaving Las Vegas’) had displayed it in his movie room in his Los Angeles home. Now that he’s trying to establish residency in Louisiana, as he told the media at the Toronto International Film Fest last year, “One of the ways they determine if you’re a resident is they ask you, ‘Where is your Academy Award?’ So it’s in a truck somewhere, moving through Louisiana.”

  Dustin Hoffman (Best Actor, 1980, ‘Kramer vs. Kramer,’ Best Actor, 1989, ‘Rain Man’) – His two gold guys have apparently grown on him over the years: “I used to keep my Oscars out of sight. But now they are on my mantel in my study. What made me change? Probably years of therapy.”

  Morgan Freeman (Best Supporting Actor, 2005, ‘Million Dollar Baby’) – “When my house was being built in 1988, one of the guys who was doing finishing work said he wanted to construct a trophy cabinet for me,” Freeman says. “And he put an acrylic sign on the top shelf saying ‘No Parking: Oscar Only.’ So when I won, I took down the sign and put the Oscar in its place.”

  Cate Blanchett (Best Supporting Actress, 2005, ‘The Aviator’) – “I ended up putting it on the grand piano because all my friends want to pick it up and pose with it,” she told the Boston Globe. But her Oscar isn’t stationary, according to InStyle: “It’s been in the study recently. It moves around a bit like my family and I do.”

  Mira Sorvino (Best Supporting Actress, 1996, ‘Mighty Aphrodite’) – Casual guests won’t get to see Mira’s statue: “My Oscar sits on my dresser in my bedroom along with some childhood memories.”

  Liza Minnelli (Best Actress, 1972, ‘Cabaret’) honors her late father Vincente Minnelli by keeping her Oscar next to the one he earned as Best Director in 1958 for ‘Gigi.’

  Catherine Zeta-Jones (Best Supporting Actress, 2003, ‘Chicago’) – Her Oscar is well-traveled: “He’s in our home in Bermuda. I figured that not many Oscars have lived there. Of course, everyone who visits wants a photograph with him.”

  Jodie Foster (Best Actress, 1989, ‘The Accused,’ Best Actress, 1992, ‘The Silence of the Lambs’) – “I used to keep them in the bathroom because they looked good with the faucets. But when they started getting corroded on the bottom, I had to move them to a trophy case in my den.”

… Good news, a rusty bottom is grounds for the Academy to reissue an Oscar, as it did for Jack Lemmon. Juliet Binoche preferred to be reminded that the beauty of the award was not its appearance. She told InStyle in 2005 that when she first brought it home, her young son was fascinated by it and managed to peel off its gold veneer. (Although it’s heavy, the Oscar is, sadly, not made of pure gold.)

  Emma Thompson (Best Actress, 1994, ‘Howard’s End,’ Best Adapted Screenplay, 1996, ‘Sense and Sensibility’) – Talk about sensible: She confirmed that she does indeed keep them “in the loo.” As she told Time in 2006, “They look far too outré anywhere else. They’re great big, gold, shiny things. They’re up there tarnishing quietly along with everything else I own, including my body.”

  Elizabeth Taylor, Susan Sarandon, Lionel Richie and Sean Connery also keep their Oscars in their bathrooms.

  Gwyneth Paltrow (Best Actress, 1999, ‘Shakespeare in Love’) keeps her Oscar in storage, according to the Scottish Daily Record, who quoted her as saying, “I don’t want that thing in my house. It scares me.”

  Anna Paquin (Best Supporting Actress, 1994, ‘The Piano’) – Having won her Oscar at a mere 11 years old, she’s kept hers hidden, “otherwise would make my friends feel strange.” In 2009, she said her trophy is “in the bottom of my closet, gathering dust.”

  Tilda Swinton (Best Supporting Actress, 2008, ‘Michael Clayton’) confirmed to Newsweek  that she gave her Oscar to her agent, as she’d promised in her acceptance speech.

  Jamie Foxx (Best Actor, 2004, ‘Ray’) told Inside Movies he gave his to his manager. “I got too many people coming to my house. I don’t want it to walk off. People stealing it and leaving me with an Oscar Mayer instead.”

  Angelina Jolie (Best Supporting Actress, 2000, ‘Girl, Interrupted’) told James Lipton on Inside the Actors Studio in 2005, “I haven’t seen it since the day I won it. I don’t hold onto awards because I think it’s good not to have them around.” She gave it to her mother, Marcheline Bertrand, who died in 2007.

  Jimmy Stewart (Best Actor 1941, ‘The Philadelphia Story’) sent it to his father in Indiana, Pennsylvania, who displayed it in the window of the family’s hardware store for 25 years.

  Whoopi Goldberg (Best Supporting Actress 1991, ‘Ghost’) – Her Oscar was stolen in 2001 after it was sent out, via UPS, for cleaning. It was eventually found in the garbage at the Ontario Airport in southern California. UPS returned the Oscar to the Academy, who sent it back to Goldberg. She issued a statement saying, “Oscar will never leave my house again.”

Motherlode Business Owner In Chile

Zach Britton, owner of Front Porch Communications in Sonora, and his family have been in Chile since the first of the year. They are living about 3 hours from the epicenter of the earthquake. Zach says that the aftershocks have been in the 6.o range and have been such a regular occurence that sleep is hard to come by especially for their 8 year old. More than 70 aftershocks have been reported since the 8.8 magnitute hit early Saturday morning. The garage of the home that the Britton’s are staying in received heavy damage but thankfully the family sustained no injuries. Thanks to Zach for supplying us with this image from their home.

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